The Best Toothpaste

Updated on 17 March 2023

After spending 20 hours analysing around 40 products and testing the 7 most promising ones, Jäson Healthy Mouth toothpaste is our favourite.

This comparison is certified 100% impartial and follows our selection process.

Our choice, Best budget

Jäson Healthy Mouth (119 g)

This toothpaste has a fresh and original taste, and its anti-tartar and anticaries actions are reinforced by its soothing properties, ideal for sensitive gums. In addition, the composition is flawless – all for a small price.

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This toothpaste is composed of many natural active ingredients to fight against the formation of caries and tartar. It contains tea tree oil with antibacterial properties and grapefruit seeds to prevent the tartar formation. During our tests, the toothpaste also stood out for its gel texture that foams effectively and its original fragrance with subtle notes of cinnamon – all of which leaves a real sensation of a clean mouth. Given its low price, we can only recommend it – especially as its composition is absolutely flawless. It is also fluoride-free.

 

 

Best mid-range

Weleda Saline (75 ml)

This toothpaste is appreciated for its original formula with salt crystals, which contribute to a deep scaling and give the toothpaste its special taste. It is also ideal for sensitive gums.

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This original toothpaste is formulated with salt crystals, which gently descale the teeth while preventing the formation of dental plaque. Ratanhia extracts have a toning effect, while myrrh extracts are used to strengthen the gums. Although its salty taste and low foaming power may be surprising at first, the product nevertheless ensures clean teeth and fresh breath with subtle mint notes. Certified by the Natrue label, it is characterised by its very good composition – free of fluoride. In short, although we were convinced by this toothpaste during our tests, we would still recommend it to those of you who are used to or not bothered by a non-foaming product.

 

Best high-end

Logodent Mineral Nutrient (75 ml)

This is an excellent choice if you are looking for an effective organic toothpaste without investing too much. Its mineral extracts and natural ingredients gently clean the teeth. The minty taste is fresh and discreet at the same time.

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Ideal for gently cleaning teeth without damaging your enamel, this mineral toothpaste is also enriched with anise and clove extracts for antibacterial properties. The dual mint aroma is fresh in the mouth, without being overpowering or “spicy”. Moreover, our tests confirmed that it lathers quite well for an organic toothpaste – whose composition, by the way, is flawless. It does not contain fluoride. In short, we think this is an ideal solution for taking the plunge into organic toothpaste.

 

Our selection

Our choice, Best budgetBest mid-rangeBest high-end
Jäson Healthy Mouth (119 g) Weleda Saline (75 ml) Logodent Mineral Nutrient (75 ml)
This toothpaste has a fresh and original taste, and its anti-tartar and anticaries actions are reinforced by its soothing properties, ideal for sensitive gums. In addition, the composition is flawless - all for a small price. This toothpaste is appreciated for its original formula with salt crystals, which contribute to a deep scaling and give the toothpaste its special taste. It is also ideal for sensitive gums. This is an excellent choice if you are looking for an effective organic toothpaste without investing too much. Its mineral extracts and natural ingredients gently clean the teeth. The minty taste is fresh and discreet at the same time.
£ 47.99 on Amazon £ 4.95 on Amazon See the price on Amazon

 

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How did we do the tests?

To test the toothpastes, we obviously carried out several brushings with each of them. Initially, we focus our attention on their texture (gel, cream, foaming power…). As for the flavour, although the mint aroma is often highly appreciated for the freshness it brings, we pay particular attention to the toothpastes to ensure a clean mouth and pleasant breath.

Finally, we judged the practicality of the packaging of the products tested (the tube stands upright, the practical format and the capacity…).

 

How to choose your toothpaste?

Using the right toothpaste to maintain your dental health and hygiene is important. However, it can be difficult to find your way through the multitude of products currently on the market, especially given the controversies surrounding the composition of some of them.

We have summarised the different options to help you make a considered and informed choice.

First of all, it is important to determine what is the aim of your toothpaste:

  • Caries prevention: anticaries toothpastes are often enriched with fluoride, which serves to strengthen tooth enamel and protect it from acid attack, thus preventing caries. It is also able to fight dental plaque.
  • Tartar prevention: tartar is the calcification of dental plaque (a deposit of food, saliva and bacteria). Anti-tartar toothpastes have a preventive function, and leave a thin film that will directly prevent the formation of dental plaque.
  • Soothing sensitive teeth and gums: sensitive teeth and gums are often caused by receding gums, and can be countered by strengthening the tooth enamel. Some toothpastes also have antiseptic properties that protect the gums from inflammation.
  • Whitening: for a brighter smile, you can use a toothpaste that makes teeth whiter by actively cleaning stains and plaque deposited by more staining foods (tea, coffee… or even cigarettes). Note, however, that they often contain abrasive ingredients: they should be used sparingly and with caution, as they can damage the enamel.

With this in mind, and given the many current controversies, we believe it is essential to be aware of the composition of products – and more specifically of the ingredients that are considered potentially risky:

  • Titanium dioxide: it is a mineral used, amongst other, for its properties as a white colourant. Sometimes present in cosmetics in the form of nanoparticles, it is suspected of being carcinogenic, especially if inhaled or ingested – which can be very problematic in toothpastes. For the sake of caution, we have chosen to avoid it in our main selection. It is hidden under the formula CI 77891.
  • Triclosan: it is an antibacterial chemical suspected of being an endocrine disruptor, and its use is strictly regulated. In short, when in doubt, we prefer to avoid it altogether. The good news? It is becoming increasingly rare in dental hygiene products.
  • SLES: sodium lauryl sulphate is frequently used in cosmetic products. It is a surfactant that allows products to foam and has a strong detergent power. However, it can be irritating and is also extremely harmful to the environment. It is also potentially carcinogenic. In short, it is best to avoid it if possible.
  • Fluoride: previously recommended for optimal dental hygiene, fluoride is nowadays facing a serious setback. According to some scientists, its effectiveness in protecting teeth is minimal, and ingesting too much of it is toxic and harmful to health. Many people therefore prefer to avoid it and opt for formulas that are free of it. Other specialists point out that a reasoned use of toothpaste containing 0.15% or 1500 ppm of fluoride still presents few risks for adults.

Since we are likely to swallow a small amount of toothpaste frequently when brushing our teeth, it seems all the more important to us to pay special attention to their composition. This is why we have made it a point of honour to favour toothpastes whose formulation is, if not irreproachable, at least decent.

 

Another toothpaste we recommend

Parodontax Gel Fluor (150 ml) (£8.98 upon publication): ideal for gum disease. It helps to reduce or neutralise bleeding gums. It is enriched with fluoride and contains mineral salts, as well as extracts of six plants, including echinacea and camomile, which are ideal for sensitive gums. Its composition, without being perfect, is not bad. Although we did not have the opportunity to test it, it seems to remain a good option for sensitive gums.

 

Another toothpaste we tested

Oral-B Dentifrice Pro-Expert Protection (500 ml) (£13.30 upon publication): Although it has a pleasant texture and lathers well, we preferred to leave this toothpaste out of our selection because of its excessively sweet taste, reminiscent of the one you get at the dentist.

 

Translated by Selectos

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